ROME — Geffen Records UK, which teamed up with the Pauline Fathers’ Multimedia San Paolo to set Pope Benedict’s voice to music, is going all out with publicity for the album “Alma Mater” in anticipation of its Nov. 30 worldwide release.
The record company, a division of Universal Music Group, hosted a press conference yesterday in the chambers of the Rome city council and a 20-minute concert in the nearby Basilica of St. Mary Ara Coeli.
Geffen has set up a Web site promoting the album and is giving away 100 pairs of free tickets to a concert of music from the album. The concert will be held Dec. 2 in London’s Westminster Cathedral and will feature the choir of the Philharmonic Academy of Rome, which sings on the album.
Geffen’s Web site for the album features a video whose soundtrack includes the full clip of Pope Benedict XVI singing the “Regina Coeli” Marian prayer May 1, 2005.
But Geffen also has cast its net farther, posting “the making of” video on YouTube.