Boston Cardinal Sean P. O’Malley has the inside track to be elected pope, according to the preliminary analysis of how people reacted to the faces of likely candidates among the cardinals. Yep, their faces alone.
A pair of psychology associate professors from the College of William & Mary in Virginia — Peter M. Vishton and Jennifer A. Stevens — pulled together what was cautiously labeled “Brief technical report — working document — draft” of how study participants reacted to photos of 20 likely contenders for the papacy. They concluded that Cardinal O’Malley will be the next pope.
The cautiously worded preliminary report analyzed the reactions to the photos by 557 participants, who were recruited via something called Amazon Mechanical Turk and paid 20 cents for their participation. Curiously, the participants hardly reflect the demographics of the cardinal electors.
“137 self-identified as Christian; 237 self-identified as Hindu; 169 of the participants self-identified as being from North America; 337 self-identified as being from Asia.”
The unusual approach is based on the principle that although the electors will consider a wide range of skills, personal characteristics, qualifications and geopolitical angles, they also will be influenced by the facial features of the candidates.
“This study explores the prediction that the unconscious assessment of face appearance will strongly, unconsciously affect their selection.”
“It would suggest that the power of a face to drive decisions is truly powerful.”
Filed under: CNS